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Challenges in Digital Marketing Vol1

March 22, 2016

Barcelona GSE Data Scientists

Next week starts the Big Data conference in BGSE, therefore, Renyi Hour decided to make a preliminary research on one of the topics which will be discussed there – what challenges does the digital marketing face. We went directly to the source of information – a practitioner. Sidharth Gummall is a Client Success Manager in Datorama, “a global marketing intelligence company that provides the world’s first marketing data hub to help executives, analysts and IT professionals quickly manage and confidently execute upon vast amounts of data.” (according to their profile in LinkedIn)

Before asking Sidharth what his opinion is on the particular question we have in mind, we squeezed him for some basic knowledge of what exactly digital marketing is and why it is so important. So, itSidharth highlighted three important aspects. :

Goal: before we do any kind of marketing we need to define what the…

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